Cisco said Thursday it will acquire ExtendMedia, which makes the management systems of video content, for an undisclosed sum.
According to the company, ExtendMedia, a privately owned team based in Newton, Massachusetts, will enable Cisco to deliver and monetize IP video across multiple screens.
ExtendMedia software architecture will be part of Cisco’s next-generation video. The idea is that software ExtendMedia allow Cisco to manage the lifecycle of video content to service providers.