A lot of people think that search engine optimization (SEO) is a business staple, like email, desks, and, well … staples. But in reality, SEO is not something every business needs, especially small businesses with modest marketing budgets.
If any of the conditions below apply to your company, you will be better off investing in marketing campaigns other than SEO.
SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results.
While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.
SEO helps you improve your visibility within the organic (or natural) search results, not to be confused with the paid search results.
If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.
Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price.
When someone searches for information that relates to the products and services you offer, you want to show up.