Amazon’s Kindle fireplace rocketed to success throughout the last vacation looking season, its $199 value tag serving as a good various to the iPad’s $500 one. Since then, however, sales have softened significantly, and that they might take an extra blow if Google releases its own 7-inch Nexus pill later this month for sure.
So what’s Amazon to do? Well, do what Amazon will best. in step with rumormonger extraordinaire DigiTimes, the corporate is attending to slash the worth of the fireplace by twenty five p.c when it delivers its next generation of tablets later this year. In alternative words, you’ll be ready to obtain the 7-inch Kindle fireplace for a mere $149.
DigiTimes claims Amazon are ready to do this, in part, as a result of it’ll be introducing a brand new 7-inch slate beside a long-rumored ten.1-inch model. The new 7-inch pill would boost screen resolution to one,280×800 and retain the Kindle Fire’s original $199 value.
The strategy is straight out of Apple’s playbook: dropping the worth of the previous generation’s hardware so as to expand its market share. It worked with the iPod and iPhone, and Apple’s already doing it with the iPad, continuing to sell the iPad two for $399. The move might conjointly facilitate blunt no matter momentum Google might achieve with the Nexus pill.
Would you be additional seemingly to shop for a Kindle fireplace if it were $50 cheaper? Why or why not? allow us to apprehend within the Comments section below.