Many business owners know what SEO is and that it’s important for a website. While many simply accept this at face value, it’s important to understand why SEO is essential for businesses in the modern age. In fact, SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website. Here are four reasons every business owner should care about SEO.
1. Search Rankings Are Extremely Important
Let’s start with the obvious. Search Engine Optimization is important because being that the top of search rankings has a huge value for website owners. It’s estimated that three out of four clicks from internet searches go to the top five positions on Google. And with nine out of ten (91%) clicks from Google Search going to the results on the first page, the value of SEO is clear. There are millions of pages on the web that can match a potential keyword. Any site that hopes to rank high for a particular word or phrase are going to have to make sure their site’s SEO gives them the best possible chance.
Mobile devices have also increased the importance of SEO. With smartphones and tablets, there are more searches being performed than ever before. And with search engines deploying specific algorithms for mobile and local search, there are new opportunities for websites to reach the top of the results. Continue reading “4 Reasons Why SEO Matters to Business”